What is clean design? It has a lot of different names. Boring, simplistic, eloquent, easy to follow, to name a few. When do you need to use Clean Design? That depends on what you are building a site for. Sometimes a lot of color and lots of options just aren’t needed. Sometimes all you need is a simple layout so what is on the site takes center stage.
When to use Clean Design
Clean design isn’t flashy, but it gets the purpose of the site revealed to the user much sooner as there isn’t a lot of clutter to go through. Where would you need such a design concept? That’s simple, what do you want a site to do? Make an instant statement in design? If you’re selling multiple items such as clothing, a Clean Design or a site designed using color can both work for you. With a book, the item is what needs to shine through. Letting the Book Jacket me the greatest color source can help people remember the book, and not the site.
The user is only one part of selling your product(s) or services. When someone gets to the site, it has to stand out. To the search engines though, they care about what you wrote, not about the design. Without a search ranking, you will have lost the customer as they will not find you.
Search Engines and Clean Design
How does Clean Design help you out with search engines? For those selling multiple items, in most cases it probably won’t hurt you because your products will sell the search engines. Their links will help the search engines see more about what you are offering than a standard Clean Design site.
If you are selling Services, a Clean Design isn’t the correct way to go if the design cuts down on descriptions of the services on the front page. For a Book, you will end up in the same boat if your expectations are to be found from search engines. Having links to the publisher(s) that you are selling your book through can help immensely.
For both services and books, A LOT more work is needed to be able to achieve what you could with a site that isn’t a Clean Design build, or a site that doesn’t display the products on the front page of the site.
Social Media is a great way to go to promote your site, right. Only if you are keeping it updated. Having a Twitter account isn’t going to help if you don’t Tweet. Having a Facebook or other social media account will do nothing if you don’t actually write anything.
There is far less work to do on sites that promote themselves, than with many Clean Design sites. Trust me on this, as much of a pain in the butt it is to maintain Social Media, or to get it going, the end result is to make any site findable.
You can go to your webmaster and say, “How come so and so’s site comes up higher than mine?” You won’t like then answer if you didn’t do the work.
Clean Design has its place in the World Wide Web. It’s an important part. From listening to customers I have found most want a site with more to it. With a good Clean Design layout, your site can run circles around the rest. What you need is for your site to convey the right message, along with getting the best end result in the search engines.