I think Bob Dylan said it all, right? Now to apply it to the web of today.
I think it is safe to say that a website looks nothing like what we used to see. Whether you are 60 or 20, the way a site has been presented has gone through layout, color, design, options, creativity vs business standards, to name a few.
How do you get your design capabilities to stay fresh? How do you grow with the world, at their pace? How many mistakes will you make (and at what cost?) before you get it right?
There is no one answer to cover each question. July will start year 22 for Beyond Web Design. How did the company last so long? Adapting. Not always right away, because you don’t want to screw your customers over by pushing a fad. Through research you can find ways to give them what they NEED, while still giving them what they WANT!
HTML eventually became HTML 5. WordPress was just a tool to blog with. Content Management System websites were unaffordable and only for the biggest of companies. Words like Drupal and Joomla seemed like you went back to baby talk (when in reality they are the two most complex CMS options out there).
If you had an SSL Certificate (http to https), your site was going to run noticeably slower. Starting July 1, it is the STANDARD as without it, those using Google Chrome to surf the web are going to get a rude awakening when sites start displaying, “Not Secure” in the domain window for those without a cert installed.
Remember when images had to be tiny because otherwise it would take forever to load a webpage? Servers got faster. Our internet connections stopped making noises when the modem wanted to get you on the web. That resulted in faster load times, and images got bigger. DSL was a marvel, until the next big thing came around. Then in 2007, when Smartphones took over, the web changed again. The last 2 years images had to become smaller again, as in today’s ever changing world, Mobile searches have surpassed desktop, 4G vs Xfinity and beyond.
How do you take all that and bring it into how you will design a site for today’s world? Look at your styling difference between you and your parents. You’ve come a long way, right? Colorful or business standard, the same things apply to both. What direction do you go with in order to get the look and feel from your customers? If you answer it, let me know!
Listening is still key. Anticipating, mostly due to all the variations, will likely get a potential customer to look at someone else who is actually listening to them. Still anticipate, as that is how you will show your creativity, just don’t blurt it out until the anticipation actually applies to the potential customer in front of you.
To get to the point of being able to keep up with the Joneses, one has to invest a fair amount of time staying on top of things. Trends can be fun or a complete waste of time. It just isn’t about style, it is about getting to know as much as you can about your current potential customer and applying it to what design choices you will make. Going into year 22 is something I am proud of. It is also something I had to make a lot of changes from getting out of my comfort zone and into the customer’s.