Does Social Media help a company? YES! Just not in the way most people thinks it does. I’ve talked about the SEO boost it will help you achieve, so this article will focus on YOU and your Social Media outlets.
How many times have you gone to someone’s Twitter or Facebook page and have seen those who are promoting it, aren’t even bothering to keep up with it?
When you visit any of the Photo-based Social Media sites where the images are really old?
Come on… the answer is a LOT!
How many think they will be automatically found if they have a social media account, or in many cases, a ton of social media accounts?
How many people believe that a Social Media account(s) will bring them in a LOT of money?
How many think a social media account should the biggest part of their online presence?
If you answered YES to the 3 questions above, you would be partially right. Let’s look into the details of what that means.
You have people who put some serious time in promoting themselves. They write a lot, they are creative, they post interesting and relevant things, and they do it everywhere! Some people/companies hire a social media person to do the same kinds of things because it matters. These are the kinds of people where Social Media really helps them out! It promotes their brand, their ideas and gets a unified message out.
At the other end of the spectrum you have people who have a bunch of social media sites, and they, for the most part, are just sitting there gathering dust. No one really knows the accounts exist, no one really cares after they view the out of date information. You will still hear the owners saying, “I have a Twitter and Facebook account!”, “One day I put a lot of photos up on Pinterest and Flickr!” It’s just that it doesn’t mean much. If you aren’t out promoting what you have, or just think having a social media account(s) is all you need, you are going to get very little return. Lack of use will hurt you in the long run.
Think BIG! Then think in terms of reality. How many Social Media outlets can you really keep up with, and then how much time do you have to promote those media outlets around the web on other people’s blogs, cross posting to your own social media, to getting online publications to notice?
In a lot of ways Social Media is a waste of time… if you aren’t going to be serious about it. For a business it is expected for most fields that you have a Social Media presence. MAKE IT WORK FOR YOU!
I’ve cross-posted this article on Facebook (company and personal), Twitter, Blogger, Linkedin and Google+ (the giant that never was). I also added it as a post for My Google Business account. This post now shows up in the right side panel when you search for Beyond Web Design in Google.
By doing these things (cross posting, keeping up with new information to post on your social media outlets), you make social media work FOR YOU. Just having an account will do very little for you, unless you keep up with it. Not having a Social Media account anywhere makes you seem like the dinosaur company.
Followers matter, in a not sort of way. Go to a Twitter account of a business that have thousands following them, and they follow very few people. In 9 times out of 10 the owner took some time to follow tons of twitter users who she/he never knew, in hopes of getting them to follow back. They then delete most of who they follow to give the IMPRESSION that a lot of people are following them. While it makes them look like they’re not following a lot of people, it is also giving them a more credible response from the user. Look through who they follow, and most won’t even apply to what the Twitter account is about. To someone who just happens upon the Twitter account, the numbers impress. For the average company, are they real?
In the end Social Media is a lot about nothing, while being everything to a business. You have to have it, and you have to keep up with it and promote it. Doing so will help your search engine results, as well as making people aware of who you are, and what you do. Otherwise the thing you need for your business, will hurt it with out of date information.
Beyond Web Design has been building websites for 22 years. You can call BWD for your next project at 617-328-6844.