SSL Certificate Google Secure by Default Websites are here to stay! Did you heed the warnings? Did your webmaster make it clear that unless you get a SSL (Secure Sockets Layer) Certificate, those looking at your site using Google Chrome and Firefox are now going to have the words Not Secure or a Lock with a red line through it next to the domain name? Did your web designer even tell you about this?
Google’s Secure by Default initiative is underway. Google wants every single website to have an SSL Certificate as standard practice.
Not Secure or a lock with a red line through it is going to get you a lot of calls from your customers when they want to login and see either one. You could start losing potential customers because no one wants to be hacked, and Not Secure pretty much tells them, stay away.
What Browsers will this be seen on?
Right now, Google Chrome and Firefox. How long before Microsoft starts appearing with the same alert? Right now the login pages are the only ones getting the Not Secure or broken lock alerts. Whole websites will soon be hit for the same issue.
What can I do?
You can do nothing and watch your current search ranking drop like a rock, especially when they roll it out for an entire site. The alternative would be to spend some money and get your site up to par. Invest in your site to keep letting people find you.
What’s it going to cost me?
A full years salary for sure! While I am trying to be funny, it isn’t out of the realm for some places to charge a lot of money for this to happen. The costs are going to be determined by what you want to do. A good web company will want to change:
- Your XML Sitemap links
- Social Media
- Your preferred domain version (with/without www, go from http to https)
- Update Google Analytics
- Update any customized coding on all pages that does not render when the htaccess has been modified
- Buy Certificate (range from $30 on up (some web hosting companies offer a free SSL Cert)
- If Cert if bought, install it manually
While it is a lot of work, it should take just a few hours to accomplish, depending on how many pages are custom built that have to be updated.
The end result is between $300-$500, depending upon your site and whether or not someone has to buy/install your cert.
That’s not a whole year’s salary
This is true, but be weary of those who will want to take advantage of you being late, but wanting the site updated immediately. That last word can add $200-$500 to your bill. That is a legit price, unfortunately. If you are told thousands of dollars, that will be something you may not want to deal with if your site is small, and in most cases, should make you walk away.
Where can I go for help?
Beyond Web Design, of course. Then I would recommend going to two other web designers to see what can be done for you price-wise (but ask what is covered for the quote they will give you). Don’t play your hand. Let the web designer be the one who makes you say, update my site.
A proven track record is important. You found this site either by a search, social media or word of mouth, right? Where did it rank?
In the end a few hundred dollars to keep your ranking in both Desktop and Mobile searches is a lot easier to swallow when you see the alternative is people not being able to find you will do for your bottom line.