Beyond Web Design, a Website Design Company in Boston, blog series on building a website from start to finish, correctly and with your budget. Part 3 focuses on your Wants vs your Needs, vs your Budget!
Part 1: Web Design Companies
Part 2: Expectations & Realities
Part 3: Wants vs Needs vs Budget
Part 4: Build Everyone’s Site the Same, but claim Originality, with Epilogue
I really want my website to have this bell, that whistle, plus all the other wonderful things I saw on other websites I’ve looked at. I want to hook up to all social media, I want to rank at the top of the search engines and I have $1000 to work with.
Don’t get me wrong, $1000 IS a lot of money. Just not for what is being asked for above.
The easy thing to do is look at other people’s websites. It’s easy to see what catches your eye, what you like and dislike about the sites. You then come up to a perfect website. Wonderful! If you have ever watched the Property Brothers, you see the first house they bring people to has everything they asked for. The price tag is usually several hundred thousands of dollars over their budget.
How do you get the most for your $$$? By first understanding what your dollar will get you. I will often ask a customer if they have a look and feel they are going for. 7 times out of 10 they are all within their own budget. But sometimes they’re willing to sacrifice the need for the want. What I mean by that is there are certain needs for every website. The structure, the SEO, the right amount of social media, the speed of the website. People are willing to let those slide to get the look and feel for the budget they have.
If the structure of the website isn’t up to par, then you could have issues when people view your site with different devices. Will people stick around or will they leave if the site looks off using the device in their hands?
If you sacrifice the SEO’s full potential, what does that do to you if people are not finding you?
You sign up for every single social media possibility out there. People will find you because of this, right? Can you name the last time any of the social media outlets came up in a search result unless you put in a company’s/person’s name into Google? If you are looking to sell a service (web design company), or products, people won’t get your Facebook or Twitter accounts back in the results. Just what service or product they are looking for. When people FIND your website, then they may look at your social media accounts. When they do, will there be anything in all of the ones you connected yourself to or will there be very little because you can’t keep up? What kind of impression does that give your potential customers?
You pay less money for website hosting so you can put more into the site’s look. If it takes time for a site to load, will the people actually stay around and look through your cool creation?
By sacrificing the NEEDS for the WANTS, you could be hurting yourself much more than helping. It doesn’t mean you can’t have the WANTS. It means for some of them, they may have to take a backseat until the NEEDS have been met. As mentioned earlier, 7 out of 10 customers can have both, using the budget they set up.
We all want the world. We all have a budget. If too many items comes off of the list because your budget won’t support it, you get more and more discouraged with the whole web design process (ok, ticked off at).
Sometimes a budget is just unrealistic.
Sometimes a site can be done in stages so you can get out there, get the search engines into your site, and get people to see you.
Most times the budget will handle the entire project.
So how do you get the most out of your $$$?
It all starts with Part 1 of this series, Web Design Companies. How do you choose the right one? Someone having ESPN as a customer might be someone that will be too expensive for you, but for many they may have the expertise to get the job done. Look through the Portfolios on their sites is very important. What they tell you is very important.
The other parts are based on the NEEDS of a website. Performance info can be found in Part 2: Expectations & Realities of this series.
In the end, the more you know, the better equipped you will be with building a website. You will also be less stressful.
Are you feeling discouraged about using a web designer? Are you thinking maybe I will go to one of those places (Wix, SquareSpace, Web Hosting Site Builder) where everyone’s site is done the same, but you will spend less money? I will discuss those kind of places next week when I rap up this series.
In the end your budget will determine what can and can’t be done. Things you can do to make your experience of building a new site an enjoyable one are:
- Taking control before you ever called a website designer
- Know the NEEDS of any website
- Find out where the end result matches what you wanted, or close to it.
First… the NEEDS must be met.
Beyond Web Design has been building websites for 22 years. You can call BWD for your next project at 617-328-6844.