Over the last two years we have seen drastic movements from the balanced symmetry sites to asymmetric layouts. Without balancing from left to right, this has allowed a more precise message to be given out the the user. Better graphics that expand on uniqueness for the individual, the artist, and the business world. WordPress design improvements at their finest!
Cookie cutter sites are a thing of the past with the exceptions of course being medical, financial, and the like. Straight forward and sameness make it easy for the user to navigate like-minded sites.
For the rest you can be as creative as you want, break from the mold to give your site a unique look and feel that will keep people coming back. The WOW is back in web design.
How is this achieved? Graphic artists, better design/programming tools so your site still loads fast on mobile devices, and the most important of them all, a little imagination.
There is still the chance someone will add too much to a site. That’s where the help of a good web designer can come into play to smooth out the overdoing, but keep the brand you want to portray.